I fix sales systems for a living. This is what I keep finding.
Case studies from client engagements, field notes from the work in between.
Field noteOCT 2026 · 7 min25 of 132AI-sorted agencies that held upYour AI Is Doing My First Job. It's Skipping the Best Part.The rest were the wrong kind of agency or weren't agencies at all, and the AI had labelled them exactly the same way as the 25.Read it →
Field noteOCT 2026 · 8 min3 of 3test runs that got the line wrongBefore You Turn On a Self-Updating CRMA person checking only the numbers the model flagged as guesses would have walked right past this one.Read it →
Field noteAUG 2026 · 13 min230Mcontacts in one database, per ApolloEveryone Is Emailing the Same CompaniesPart of what the score is measuring is how much marketing a company does, and it hands that back to you labeled as fit.Read it →
Field noteAUG 2026 · 6 min28xhow overused the word delve gotAI Tells Have Version NumbersThe most famous tell in the world, after 2 years of screenshots, earned a settings toggle.Read it →
Case studyAUG 2026 · 9 min1,298commits since May, 1 userForward Ops Hub: A Build for a Real OperatorConfirming where one person works now takes a few minutes of searching. There were about 8,150 contacts in his book.Read it →
Field noteJUL 2026 · 5 min51%of spam is machine-writtenPeople are tired of AI emailsYou're reading the output of a machine on the day it reached your row of the spreadsheet.Read it →
Field noteJUN 2026 · 6 min35 → 8calls that were realMost People Are Using AI to Stay the SameYou're moving faster through work that reflects whatever you already thought going in.Read it →
Field noteMAY 2026 · 9 min$180a month, tool nobody usedSubtraction as StrategyNo vendor, including the honest ones, will ever tell you to use fewer tools.Read it →
Field noteMAY 2026 · 9 min0meetings from the top repActivity Died in 2024The number 40 was a proxy for effort. You couldn't log 40 calls without actually working most of the day.Read it →
Field noteAPR 2026 · 9 min15automated jobs for a one-time cleanupThe Builder-Seat TrapI built analytics infrastructure for traffic that didn't exist.Read it →
Case studyAPR 2026 · 7 min753commits, one builderCODA: The System 20 Reps Work FromThe CRM said 673 prospects had spoken last. 500 of them were autoresponders.Read it →
Field noteAPR 2026 · 10 min37%of reps admit faking CRM dataThe Lie LayerThe dashboard shows activity and it technically is activity in the same way that putting on running shoes is technically part of running a marathon.Read it →
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