The Workshop

Pieces I've built.
& Pieces I'm building.

Case studies and field notes from inside broken sales systems. 7 sheets on the table, newest on top.

By Bryce Dempsey · LinkedIn

Field NoteSHT-07People are tired of AI emailsThe teardowns started as a habit in my own inbox. Brick is that habit productized, at about a cent per email.

AIEmailOutboundBrick

DateJUL 31 2026Read5 minDrawn byB. DempseySheet07 / 07 Field NoteSHT-06Most People Are Using AI to Stay the SameApollo's AI rewrote my cold email into everyone else's. Accepting suggestions you never push back on is how your voice disappears.

DateJUN 19 2026Read6 minDrawn byB. DempseySheet06 / 07 Field NoteSHT-05Subtraction as StrategyI canceled a tool that had been billing $180 a month for 11 months. 2 of the 3 reps I asked didn't know it existed.

RevOpsSalesToolsStrategy

DateMAY 22 2026Read9 minDrawn byB. DempseySheet05 / 07 Field NoteSHT-04Activity Died in 2024The metric that manages every sales team stopped measuring effort in 2024. Nobody replaced it.

SalesMetricsAIRevOps

DateMAY 08 2026Read9 minDrawn byB. DempseySheet04 / 07 Field NoteSHT-03The Builder-Seat TrapWhile the app waited on one button, a LinkedIn post about not shipping went through 5 rounds of edits across 2 AI sessions.

FounderSalesProductivity

DateAPR 24 2026Read9 minDrawn byB. DempseySheet03 / 07 Case StudySHT-02The sales platform was built in a week. The important part took the next 60 days.64 days, 442 commits, one developer: a working sales platform in week one, then the part that actually mattered.

DateAPR 20 2026Read28 minDrawn byB. DempseySheet02 / 07 Field NoteSHT-01The Lie LayerLeadership sees $10M in pipeline and plans a quarter. $2M of it is duplicated deals and $1.5M hasn't had a real conversation since February.

RevOpsCRMAIPipeline

DateAPR 09 2026Read10 minDrawn byB. DempseySheet01 / 07

Sheet 07 / 07