Reports, Guides, and Working Tools
Research to read and software to run. All of it free, built for B2B teams that want to fix the system instead of buying another one.
Two things I built. Both free to use.
Not mockups, not waitlists. Live tools I built the same way I build for clients.
The Lead Engine
Drop your URL. It reads your site, works out who actually buys from you, and hands back five scored prospects in about 30 seconds. No sales call anywhere in the process.
Run it on your companyBrick
Someone sends you an email a robot clearly wrote. You paste it into Brick, and it writes back the reply that email deserves, at exactly the effort it deserves. Petty, private, satisfying.
Throw a brickAvailable Resources
Article
The Lie Layer
The distance between what your sales system reports and what's actually true. Why 37% of reps fabricate CRM data, what that does to your pipeline, and how AI turned a manageable mess into a structural problem.
Report
The Anti-Stack Audit
Less tools, more pipeline. A field guide for subtracting before you add — covering the hidden cost of tool sprawl, a 4-layer clean stack framework, and a 2-week sprint to reclaim budget and selling time.
Report
The 2026 RevOps Stack
A brick-by-brick guide to outbound in 2026. Covers the three big shifts in RevOps, implications for your stack, and the six layers every B2B system needs to get right.
Guide
Make Yourself Citable: The Operator's Field Guide to AEO
How to become the answer in AI search without tricks, fluff, or hijacking. Covers the 3 levers of Answer Engine Optimization, the Entity Card framework, and a 30-day sprint to get cited.
Book
The AI Building Kit for B2B Founders
How founders use AI to actually build revenue. A practical guide to integrating AI into your B2B revenue systems. Available on Amazon.
The AI Building Kit for B2B Founders
How founders use AI to actually build revenue. A practical guide to integrating AI into your B2B systems without the noise.
Get it on Amazon